Everyone in business faces different types of challenges but if you learn how to handle them, they can turn out to be learning opportunities for the future. Today, most consumers consider online feedback and reviews to be the best source of recommendations. Businesses that follow these reviews tend to win the attention of their target clients and gain or keep a competitive edge. All reviews, both positive and negative are equally useful in swaying customers to buy your products. Negative complaints can be good for your business. Here is why:
Negative reviews make the positive ones seem better. If all your reviews are positive, it tends to make them look fake. Having a few negative reviews, especially ones that came to a positive resolution show that your company cares about its customers.
If a potential customer sees a negative review about some aspect they don’t care about it will lead them to be more likely to use your product.
When a customer cannot find a bad reviews they tend to not trust the reviews at all thinking that they are all “bought” or written by the company’s marketing department.
It is important to show concern about issues that are brought to you by potential customers from reviews. This leads to engagement with the customer and can lead to up-sells and a longer business relationship.
It is important to take advantage of the complaints brought to you by your customers, as they can help you learn what changes should be made to improve your product or service.